Lesson number 01: when we manage our own business, we go through things that usually only we know, at most people closest to us.
The challenges of entrepreneurship, regardless of the business in which we are operating, require a very high waist. They involve challenges and adversities that we are not always 100% prepared to deal with.
The economy, the market, competitors, suppliers, customers and even the services themselves can be reasons for great challenges in everyday life.
Nobody cares if you woke up sick or with an unforeseen event. People just want deliveries to be made, so it's up to each of us to know how to manage all this in the best way possible.
Backstage, things may be on fire, but on stage the spectator just wants the show.
Because of all this, it's important to learn to manage all these setbacks, not burying them for anyone to see, but really working to live well.
Here the challenges are numerous, as well as the work to be carried out at this point, after all, we are all human beings. What to do about it is the big deal.
Lesson number 02: focus on consistency, not immediacy.
- An engineer takes 5 years to graduate.
- A lawyer takes 5 years to graduate.
- It takes a doctor a little more than 10 years to specialize.
- An administrator takes 4 years to graduate…
A company takes approximately 33 months to reach breakeven…
…And there are people who, if they don't have a return on their investments in social networks in less than 3 months, give up everything because they still haven't had a return.
Unfortunately, people are getting more and more immediate. Couple that with the fact that a “guru” appears every second saying that it's possible to get results that don't even exist in Bob's world, which ends up creating people anxious and discredited in his work.
Stop thinking that things are taking time for you and start seeing what you are doing in your day to day to make it work.
Nothing happens quickly.
Everything takes time and will pay off if you do it strategically.
Take a deep breath, continue and focus on your process.
Lesson number 03: understand the importance of giving feedback and following up.
When someone asks you for a quote or a more elaborate proposal about your services, you usually want feedback later, right?
In sales, we call this feedback FOLLOW-UP. An English word that basically means FOLLOW-UP. That is, when we seek an answer about a quote or a proposal sent, until its closing (an effective sale), we are doing a follow-up.
Every place that dedicates itself to studying its services or products in a personalized way, analyzes various aspects and points to highlight in each shipment. This all takes time to estimate. Unfortunately not everyone understands this process. Many people end up going after a quote and most of them end up not giving a return on what they themselves requested, even when a professional goes in search of this follow-up.
I know this is pretty annoying, because it happens in any segment, market or business. It's only when we're on the other side that we understand that every feedback given, even when we're not going to close, is important to someone.
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Often, informing the reason why a person is not going to close a deal now will make a difference to whoever sent it, won't it? Nothing professional is left when the person receives the request, and even when asked about, that person does not respond. Sometimes the sympathy even ends when the expectation is not met (laughs).
Regardless of which side you are on, after all we are on both sides all the time, give feedback and follow up. It costs nothing to be cordial and end a service politely.
In so doing, you sow a virtue cultivated by a few.
